I regularly come to a small family owned hotel in the mountains. They have 2 boys: one is 7 years old and another one is 11. Boys spend all their free time in front of the computers and their parents always complain about that. With years of knowing each other we became good friends. We drink, make BBQ, etc. They know that I am working on helping small and medium businesses to develop online but we never talk about work much.
One night we had a party and husband said to me that because of the computer his elder son got bad results in school. Some time after he said that Boobking.com is taking so much money as fees for the service that they have no chance to develop their business. I knew that they cannot afford to hire me and they will not accept my free service. But I was pretty drunk and my work autopilot turned on:
- I asked him to show me his website – it was really bad. Made 10 years ago. No mobile version. No SEO. Slowest speed and many other issues.
- I asked if he has access to the website dashboard to change content, to hosting, to domain – the answer was ‘no’ to all. There was a guy who lived in their mountain village long ago and he made it but then he left. But they are still paying yearly for the website to someone they don’t know.
- I asked how do they use social networks and other things. – They didn’t have any page dedicated to the hotel and they used their personal accounts only.
After all my insistent interrogations the owner realized that he is doing his online business wrong but he concluded something like “Why should I learn to develop my business online? 24 hours a day I do my best to make every visitor happy and I have highest scorest on TripAdvisor.com for several years. I want to be the best hotel in town not the best website.“
Let’s make your child do online business for you!
I said to my friend that since he doesn’t believe in online business and his child spend a lot of time in-front of the computer anyway why don’t we make one positive thing out of two negative. I said that I will teach him to make a website and will tell what else to do besides the website to skip booking.com.
It was before Christmas. I helped his elder 11 y.o. son to make a basic website within a week. It was a way better than before and much better than his father expected. I teached him how to make it better and how to learn the things he doesn’t know so that he can work and learn when I am not available.
We made all social media accounts and I explained to him how to develop it.
One day after all my boring lecturing he came to me with a question.
“- Alex, we have calls to our hotel from old customers and they all ask when Christmas market will be open. Can I make a post on Facebook page of our hotel about Christmas market opening ceremony.”
I answered to him that this is a great idea and explained how to make it the best wait.
Next day the mayor of the city reposted us.
The child was super happy and proud of himself. He became a hero of the school.
I will try to make a post about online resources which can help your child to develop your business. I will link it here later. So far I recommend to find a student in the closest university who study IT and he/she will help.
After this story I started taking 2 children per month and I help them to run their parents online business. But due to limited time and special attention required to each child I take above the average on the market. First 2 weeks with total 10 hours of online personal training will be 1000 USD. Within this period your child will make a website himself under my guidance. Leave your comment below if you would like me to help.