Once you decide to bring your business online or to make online business from the scratch you should not start with making a website.
Each year Purnhub publishes a review of their website statistics. Besides being fun to read It can give some useful ideas for any website owners.
There are 5 basic and underestimated tools which I recommend business owners to use weekly for better control of their online business.
Why Google My Business is more important than your website or Facebook page.